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 To develop the Dunvegan Castle & Gardens brand by setting up a new business to provide a platform in Dunvegan Castle which juxtaposes contemporary art within settings of great national heritage.

Solution:  Inspire, educate and captivate audiences of all ages and nationalities around the world. Helping communities come together on a local, national and international level through art. Wherefore Art? provides a platform for both established and emerging artists to showcase their work within the settings of great national heritage. Exhibitions mounted by Wherefore Art? become catalysts for community activity, inclusion, cohesion and expression.

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Wherefore Art? would launch a six month Art Season set in the award winning gardens of Scotland’s oldest ancestral home, Dunvegan Castle & Gardens

Supported by a team of local artisans, an artist would be invited to create a series of sculptural installations to be exhibited in the stunning gardens of Dunvegan Castle

A number of events and activities would be planned throughout the six months including;
• A weekend opening celebration to launch the Art Season for the public
• Six monthly ‘Artist In Residence’ scheme for 6 budding artists
• Weekly artist workshops involving local schools
• End of Art Season celebration and Awards ceremony